Independent Materials. Each Party shall retain full title and ownership of its respective Independent Materials. Title to and ownership of any and all Improvements created or developed in connection with performance under this Agreement, whether conceived or developed alone by either Party or jointly by the Parties, shall be the sole property of the Party whose Independent Materials were improved (“Improved Party”). The other Party shall irrevocably assign, and does hereby irrevocably assign, to the Improved Party any and all right, title, and interest it may have in such Improvements. To the extent Service Provider’s Independent Materials are incorporated into any Deliverables, Service Provider hereby grants to Company a perpetual, irrevocable, fully paid up, royalty free, worldwide, non-exclusive, and non-transferable (except as provided under Section 10.2) license under all Intellectual Property Rights therein and thereto, now existing or hereafter arising, through all media now know or hereafter developed, to use, display, distribute, reproduce, copy, and to otherwise exploit such Independent Materials, including by making, having made, using, selling, offering for sale, or importing any technology in connection therewith. Notwithstanding the foregoing, Customer may not do any of the foregoing separate from enjoying its rights granted hereunder in connection with the Deliverables.